RODEOfamily

A phone is meant to be carried by a lanyard. That is the rule. However, good ideas are rarely found in rules. So, let’s break them.

This concept introduces Rodeo lanyards and merchandise directly into the sailing environment but not in the most obvious way. We’re incorporating Rodeo into the entire sailing experience, not just using the lanyards as ropes. Imagine how the distinctive twist of Rodeo’s design elevates the rigging on a boat, the laces on shoes, and the zipper on a sailing jacket. In a way that only Rodeo can pull off, we’re creating a surreal fusion where the boundaries between sailing and high fashion blur.

Concept & Creative Direction: Anastasianna Vatou

Photographer: Evan Maragkoudakis