Dr. Martens

Dr. Martens has always been more than just a shoe. Some could say that it’s a statement and it is often associated with rebelliousness and subcultures e.g. grunge. But what if that statement didn’t have to be about rebellion or subcultures? What if it was simply about you?

In Greece, individuality isn’t just about standing against something but it’s more about standing for something personal. It’s about self-expression in everyday life, for everyone who simply wears what feels true to them.

Dr. Martens is part of your journey. The boots you wear to your first gig, to your first party, your travels, your quiet moments of self-discovery. The notion of individuality isn’t about fitting into a subculture but it’s about embracing who you are, in whatever way that looks like for you.

Through real people, real stories, and real moments, this idea comes to life when people starting wearing their story.

Concept: Anastasianna Vatou

Design: Anastasianna Vatou