AERA New York
Project Overview
A concept that reduces the scene to only what matters: the shoe. Each composition arranges AERA`s flat and heels as refined objects in serene still-life arrangements. The paper bag acts as a quiet frame, gathering symbolic Ligurian elements, but successfully keeping the scene clean and intentional. The choice of the materials and objects is a reference to the traditional Italian way to live. It also highlights the sustainable nature of the brand.
Creative Direction: Anastasianna Vatou, Francisca Carbalho, Ludovica Vullo, Louise Naessens, Luana Zabetti
Photographer: Paolo Collaiocco
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