AERA New York

Project Overview

A concept that reduces the scene to only what matters: the shoe. Each composition arranges AERA`s flat and heels as refined objects in serene still-life arrangements. The paper bag acts as a quiet frame, gathering symbolic Ligurian elements, but successfully keeping the scene clean and intentional. The choice of the materials and objects is a reference to the traditional Italian way to live. It also highlights the sustainable nature of the brand.

Creative Direction: Anastasianna Vatou, Francisca Carbalho, Ludovica Vullo, Louise Naessens, Luana Zabetti

Photographer: Paolo Collaiocco